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E-Learning Punk

Mobile Learning Life-Hacks

How to create engaging content that your team can consume from anywhere

There are over three million smartphone users worldwide, 700 million app downloads per day, an average of 80 apps installed on each mobile phone, nine of which are used daily (Techjury.net) – the figures speak for themselves.

OUR FUTURE IS MOBILE

So if our future is mobile, shouldn't it also be the way we learn?

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What are your excuses for not using mobile learning?

It is perfectly tailored to the target current generation who have grown up with access to the internet, smartphones, twitter and competition for their attention. Mobile solutions make it possible for information to be available - anytime, anywhere and in real time. News services, marketing and newspaper publishers around the world have long since realised this and those responsible for education and training in companies can no longer close their eyes to the trend.

DON´TS
4

common approaches should take when designing mobile learning

  1. Use Responsive Design technologies: Whether Smartphone, Tablet or Desktop - Responsive Design means that the arrangement and presentation of the content automatically adapts to the users device ensuring a pleasant user experience. This gives learners flexibility by enabling multi-device learning and purposes the content to their chosen device.
  2. Think "mobile first": Although mobile screen size has increased, what hat works well on a large desktop/laptop screen will not automatically translate to mobile. Content planning and mobile user design must be factored at the early stage and plans adjusted accordingly.
  3. Be concise and to the point: Mobile learning should ideally be short and crisp with a focus "microlearning" units that trigger a sense of accomplishment and can be accessed at any point, such as on public transport, over coffee or on the couch.
  4. Consider the security requirements: In addition to the content, you should consider your organisationsIT and security policies. Ideally your IT department and LMS Systems Administrator should be consulted in mobile learning projects to ensure that all content can be accessed easily and securely on the move.
DO´S
4

mobile learning formats that work particularly well on the move

Nachdem wir nun also wissen, was wir besser nicht tun sollten, kommen nun vier Formate, die für Mobile Learning wie geschaffen sind:

Videos

With radical improvements in global internet speeds, short videos are ideal for on-the-go learning. Please also read our article on video-based learning.

Icon representing Performance cards mobile learning

Performance Cards

Digital quick reference guides are perfect for providing t the most important information at a glance when needed - for example, to give sales staff key selling points for sales pitch to a customer.

Mini quizzes

Short, playful knowledge queries help anchor information in long-term memory. If the quizzes are combined with gamification elements such as scoring, badges and leaderboards they will bring out the human nature of competition.

Conversational Learning

Here, content is presented as chat conversation - in simple language, with emojis for emotional address and reinforcement of statements. This replicates the social elements of using our phones and presents learning in a more natural way.

Contact person

Since 2014 I have been part of the marketing & communication team at imc. My heart beats for creative campaigns, exciting content and digital innovations. My goal is to make digital topics understandable and simple to the point. My passions besides my job are good books and sports.
I am always happy to receive feedback on the series at vanessa.klein@im-c.com.
Photo of Vanessa Klein
Vanessa Klaes
Senior Event and Communication Manager