Case Study

Culture Change Through E-Learning on the Factory Floor

Ronal Group Logo

The RONAL GROUP is a leading manufacturer in the international market for light alloy wheels and has about 7,000 employees worldwide.

Founded in 1969, the Swiss-headquartered company has 13 production locations on three continents and is an OEM for all the world’s leading manufacturers of cars.

RONAL produces some 18 million wheels annually, and generated sales of EUR 1 billion in 2021.


Cross-departmental training for all workers, from white to blue-collar

“We make the best wheels in the world.” The RONAL GROUP’s vision statement is an uncompromising commitment to top quality. To live up to this claim, all the company’s employees need to be committed to quality and work to defined standards.


This applies to all employees, wherever they are based, whether in Switzerland, Taiwan, Mexico or elsewhere, and whatever their role, whether office or factory worker. Everyone throughout the RONAL GROUP needs to live and breathe quality so that the company can live up to its quality promise and meet the demanding standards of the automotive industry.


That was one part of the challenge. At the same time, the company wanted to digitalise its systems for documenting training completion. It wanted to do away with the labour-intensive, manual processes of keeping lists and gathering, signing and scanning paper certificates. Going digital would not only give the company a clearer overview of its training landscape, it would also reduce the error rate inherent in manual processing.

Ronal Race team

An enterprise-wide blended learning strategy

In order the better to administer, sustain and document its training courses, the RONAL GROUP decided to digitalise all learning-related processes using a learning management system (LMS). First and foremost, the managers in charge of the project at RONAL were looking for an LMS that could be integrated into the company's existing system landscape. Moreover, it should be easy and intuitive to use.


As well as the LMS itself, they were looking for a provider who could develop tailored training courses and enable the company to create its own learning content.

imc Learning Suite, the LMS provided by imc Learning, met all of these requirements. It has now been implemented at the RONAL GROUP as an employee development centre (EDC). The EDC is now used to administer all the company’s online training courses, as well as analogue courses.

Where once the various steps involved – everything from participant invitations by email to course completion to certification and verification – could only be accomplished by switching between media. Now they are all digitalised and can be coordinated via a single system.


HR managers with the relevant access privileges can now log in to get an overview of which training courses have been started or completed, and by whom. And employees can use their personal log-in credentials to check their learning progress. As well as this, all employees can independently search for and request courses from within the platform.

LMS from Ronal

The beginnings of a culture shift through targeted anytime, anywhere training

Philipp Leupoldt from Group Learning & Development at the RONAL GROUP provides support for the learning platform and also had a hand in the development of the first digital training courses. He has noticed that carefully targeting the training to key groups of employees encourages new ways of thinking that lead gradually to a culture shift throughout the company.


This is clear from two e-learning programmes in particular.

One is a training course on quality awareness which, in terms of methodology and didactic approach, is specially designed for blue-collar workers and can be undertaken either using tablets while on the shop floor or using PC workstations located nearby.

Featured image Ronal

The other programme is a training course for all RONAL GROUP employees designed to raise awareness of social engineering – the risk of being manipulated into disclosing sensitive information, such as passwords. The online content is supported by a poster campaign that specifically targets blue-collar workers.


The posters, which are displayed in staff cafeterias, production halls, common rooms, and staff facilities, summarize the learning content in the form of a comic strip. They also feature a QR code that employees can scan to receive further information on an internal page.

Leupoldt is pleased with the outcome. “We can see that the various measures and digital training courses are slowly giving rise to a genuine shift in culture,” he says. “Many of our blue-collar workers have demonstrated a matter-of-fact and pragmatic attitude to digital learning. The feedback from many other of our employees has been positive as well. Interest in work-related content is increasing, and the innovative methods are fostering independent learning.”

Trainings for Blue- and White Collar Workers
Learning Format
WBTs and Posters
Company Wide Blended Learning Strategy
Philipp Leupoldt, Ronal Group
We can see that the various measures and digital training courses are slowly giving rise to a genuine shift in culture.
Philipp Leupoldt
Group Learning & Development