Senior Product Marketing Manager SaaS (w/m/d)
In the market of corporate learning user generated content is here to stay and has accelerated this fast-growing segment in the cloud market. Therefore, we are looking for a Senior Product Marketing Manager, fluent in both English and German, who will be responsible for our content authoring tool "imc Express", to join our fabulous team.
Together we will build a high-impact GTM strategy with great storytelling and differentiated product strategy. The Ideal candidate will have have functional expert experience in a SaaS technology company (preferably in the digital marketing space). As a Product Marketer, you will be an integral part of our cross-functional team. For this highly visible and influential position, the ideal candidate will have experience working across Marketing, Product Management, and Sales teams to introduce and grow innovative product capabilities in a fast-emerging and evolving market.
You have a passion for technology and a deep outside-in empathy for customer experience and success. You must possess a solid understanding of adoption models and business value for multiple channels. In addition, you have demonstrable experience developing and executing successful product growth strategies.
Here's what you'll be doing
- Know the customer needs, buyer journey, language, and overall mindset of the market segments and turn those insights into messages and programmes that resonate
- Provide recommendations on pricing, promotion, and packaging approaches
- Identify untapped opportunities and develop strategic marketing programmes to meet these needs
- Collaborate cross functionally to develop marketing plans to drive demand for our products across all GTM channels
- Be a subject matter expert and develop clear and engaging content for our communities such as pitch decks, solution sheets, product demos, blogs, videos, and workshops
- Create joint marketing programmes with our value-add technology partners
- Be present and available to customers and partners at imc events, webinars, and executive briefings
- Sales enablement and field support: communicate the value proposition of the products to the sales team in an effective way and develop the sales tools and content needed to support the selling process
Here's what you'll need
- 6-8 years of product management and marketing experience and/or technical pre-sales or related technology experience
- Fluency in both English and German
- Product Marketing experience in SaaS/Cloud is essential
- History of improving processes, methodologies, programmes, and/or frameworks that improved company impact, customer experiences, and/or cross-team performance
- Ability to envision and articulate end-to-end value propositions and customer scenarios
- As a self-starter you can create and manage multiple projects effectively while driving to measurable results
- Ability to work cross functionally and influence without authority
- Outstanding organisational and prioritisation skills, with the ability to manage multiple projects in a fast-paced environment and consistently deliver on key milestones
- Experiences in mentorship responsibilities is a plus
Your skills and expertise are our focus, no matter who you are or where you come from. We value diversity, and promote inclusion, and are proud of our diverse teams, so join us and bring your perspective to imc.
Do you want to know more about the job or do you have any further questions? You can get answers of a functional nature from Kerstin Steffen. Furthermore, Claire Raistrick from HR will be happy to help.
Our dynamic Marketing & Communication team members are united in more than their interest in digital trends and technologies. They all value the open corporate culture, the opportunity to let their creativity run wild and work independently, as well as good coffee. There is no “I” in this team, only a “we”. The individual strengths complement each other, such that the work helps each team member grow and support the imc growth path.
One thing is paramount for working in a diverse team across international locations: trust. There truly is no shortage of trust in this team – nor does it lack enjoyment in day-to-day work.
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Marketing and Communications