How Tinder and Netflix are shaping the future of learning
The media consumption patterns of Gen Zers call for completely new learning formats – Here’s one we’ve come up with
The media consumption habits of people currently moving into the corporate workforce are very different to those of previous generations. And they are playing a major role in shaping employee expectations around work and professional development. In this challenging environment, corporate learning will remain effective only if it is learner-centric and offers formats that are in keeping with learners’ other everyday digital experiences. This is important because learning providers are no longer competing just with other learning providers; they are also competing with dating apps, streaming services and social media.
One key way of staying competitive in this sense is to develop individualised learning experiences and adaptive learning content. And we have a new tool that can help with that. Introducing the “Readiness Check”.
“We want to be the Tinder or Netflix of learning”
Gen Z has integrated digitalisation into all aspects of daily life, as Dr Robert Lohmann, product manager for learning content at imc, knows full well. “These days, you’re not going to get engagement from anyone by throwing content at them in the form of outmoded training courses,” he says. “These sorts of courses were all well and good at the time, but now they are no longer enough. And that’s why we’re increasingly working with elements and features that are familiar from other digital domains, such as chat bots, swiping in dating aps, and content recommendations of the kind used by streaming services.”
Companies, including their learners, want customisation, but they don’t want to pay the earth for it. Hence the growing demand for off-the-shelf learning content.
But even with off-the shelf content, adaptive learning and individualised learning experiences are an absolute must if you want to engage with the new generation of learners. “That was the big challenge here: to create off-the-shelf training content that is generic enough to be useful to a wide range of users while still offering individualised learning,” Lohmann explains. “And that’s what we achieved with our Readiness Check in the case of our awareness game Cyber Crime Time.”
Using the Readiness Check to make learning experiences more customised
The Readiness Check enables companies to build up a highly granular picture of their learners’ current level of knowledge so they can tailor an appropriate response. In all likelihood no two users will ever receive exactly the same feedback when working with the Readiness Check. So, how does it work?
Timo Paul, a senior frontend developer in our content department who played a major role in developing the Readiness Check, explains: “It works by assigning a numeric value to each of various defined learning categories. The numeric values themselves are variable, so they can be specific to the learner. The response yielded by the Check is thus highly customised and can comprise anything from simple feedback to activity or content recommendations all the way through to further training courses or learning nuggets. There are no limitations, and that’s what makes this tool an attractive option for creating customised learning experiences.”
The tool can even be used with very broad learning domains simply by aggregating multiple Readiness Checks into one overall Check, as Timo Paul explains: “It’s a bit like a general knowledge quiz, where you poll the subject’s knowledge in multiple categories and hence arrive at an individual result for each category. The technology behind the system then compiles the results of the individual categories to arrive at an assessment of the subject’s general knowledge.”
It’s all in the weightings
By now, some of you have probably concluded that the Readiness Check uses some form of AI. And you’d be wrong. It uses something even better than AI: humans. The people who configure the Check specify the weightings that lead to the final result. In other words, they determine the numeric values of the individual answers or categories within the Readiness Check, which enables them to make a qualitative assessment of the learner’s existing knowledge.
The overall result is not based solely on the number of correct answers, but also on the weightings that have been assigned in the background. “That’s what’s new about the Check,” Timo Paul explains. “We supply the tool, and then the person responsible for training content works with us to set the tool up so that it meets their needs.”
Cost savings through individualised assignment of learning content
Last year, imc wowed the market with its award-winning “Cyber Crime Time” cyber security awareness game. So, it made sense for the company to integrate this new learning format into its own in-house premium training. And it did this using the Readiness Check. “The development work we did for the Cyber Crime Time Readiness Check was a valuable learning experience for us,” Dr Lohmann says. “It involved developing something in-house and then testing it over and over until we were happy with the result. And that result is the Readiness Check. It’s been a big help for us, and our clients can now benefit from it too. A lot of blood, sweat, tears and time has gone into getting this tool just right, and now it’s ready to go.”
Ready to go!
But the two categories can also be combined to leverage their strengths, Härle explains: “There really are no limits! With an individual learning journey, off-the-shelf content might, for example, be included as learning nuggets. Our objective is to create off-the-shelf content that feels nothing like off-the-shelf. Cyber Crime Time, the Journey, is a prime example for this.”
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I joined the imc newsroom team in 2021. As a journalist my heart beats for content and storytelling.
I’m excited to figure out how e-learing and digitization affect the future of work. My task is to create content to talk about and I’m always looking for trends.
Privately I love to travel and eat Tapas.
Topics: E-Learning Trends, Corporate Social Responsibility, Press and Influencer Relations