[E-Learning Punk] Christmas Special
E-Learning Punk

Punky Talk #5: Sven R. Becker

The imc Board Member talks about basics like learning culture and target group orientation

Our fifth Punky Talk is our 2020 Festive Season Special. As a one-off, it is dedicated to the e-learning basics rather than to trends. After all, countless lists of top trends for the coming year are popping up wherever you look. We would rather use the year-end to ask: What are the fundamentals companies need to have in place before they can focus their efforts on the latest digital professional development trends in 2021?


And who is better placed to answer this question than Sven R. Becker? Sven was appointed to the Management Board of imc in January 2019 after many years of service for the company. During his studies, Sven already worked intensively on e-learning and UX design. Having paid close attention to the developments in the industry for years, he noted: 2020 was not just the year of corona, but also the big moment for “digital literacy”. A digital mindset now exists pretty much everywhere. Consequently, the relevance of e-learning is no longer limited to large corporations and companies in heavily regulated industries.


Sven recommends that anyone seeking to venture into the digital professional development world in the new year take an iterative approach. The important thing now is to get started! When trying to decide whether or not a trend is useful for your company, Sven suggests taking a closer look at the target group.


Sven also talks about costs, grassroots movements and the impact e learning has on corporate success.


Enjoy watching!

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The trends of the education rebellion

E-Learning Punk is an article and talk series for all L&D Pros who want to dare something and believe that digital training has to be colourful and loud.

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Since 2014 I have been part of the marketing and communication team at imc. My heart beats for creative campaigns, exciting content and digital innovations. My goal is to make digital topics understandable and simple to the point. My passions besides my job are good books and sports.
I am always happy to receive feedback on the series at vanessa.klein@im-c.com.
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Vanessa Klaes
Senior Event and Communication Manager