E-Learning Content Archive

Technical training topics, such as cybersecurity awareness training or learning a new software system, are often essential for employees to acquire the necessary skills and knowledge to be productive or to comply with legal/regulatory requirements. However, these topics are often considered dry and boring due to complexity, specialised language, or seemingly distant relevance to everyday work life.

The 10 ways to keep corporate learning engaging set out below make the learning process more enjoyable and effective.

While some technical training will often need to be formally structured to ensure precision or regulatory compliance, there is often space for informal, peer-to-peer knowledge sharing.

Does your new software system have a 'power user' in the company? Or does one of your team have a way of communicating and sharing knowledge that’s particularly funny or engaging.

Some new e-learning authoring tools, like our own imc Express, are emerging that make it quick and easy to create and share multimedia learning nuggets in as little as 10 minutes. This can enable subject matter experts to become a useful addition to the L&D team - albeit unofficially. It also helps to avoid valuable knowledge and experience to be siloed within departments - or even worse, lost altogether if key personnel were to leave the company.

Engaging learners with dry technical training topics may be challenging, but it is achievable if you implement some or all of the above 10 ways to keep corporate learning engaging. By relating the material to real-life scenarios, breaking down complex concepts, using multimedia resources, and fostering active learning, L&D or IT leaders can create a more engaging and effective learning experience for their learners.

With the right approach, even the driest technical topics can become engaging - maybe even fun! 🙂

Want to learn more about tools and strategies to make technical training more engaging and effective? Get in touch - we'd love to hear from you!

Our perceptions and expectations of leadership personnel have changed a lot in recent years. Today’s managers are expected to have both subject expertise and good people skills. Subject expertise can be learned, obviously, but what about the people stuff – the soft skills?

Managers are expected to be able to see things from the employee’s perspective and respond appropriately. The requirements go far beyond merely delegating projects and issuing instructions. The usual hard skills need to be tempered with empathy and judgement in dealings with staff. And that’s where our experts can help – by designing leadership training courses.

Kathrin Heidler, Instructional Designer at imc

Kathrin Heidler has a degree in education, with a major in digital learning. Since 2020 she’s been an educational designer at imc, designing digital learning formats, blended learning strategies and web-based training courses. And she has a strong focus on leadership training. “For me, leadership means empathy for staff, backing your team – both internally and externally – and having technical expertise,” she says. “These are all things you can train for – the hard skills, obviously, but the social skills too. What I find exciting is to dive deep into the ‘how’ of that.”

Heidler explains that at imc, leadership training means focusing on and learning the core competencies of effective leadership. It relates exclusively to non-technical skills, like communication, empathy, organisational and methodological competencies, and other soft skills.

Management training, on the other hand, relates to learning about new products, specific processes or strategies. It’s about acquiring knowledge and technical – or “hard” – skills.

Both types of training can be combined, of course, but they are generally intended for two different target groups:

However, in both cases, the leaders concerned are generally time poor when it comes to learning. “Leadership personnel are always on a tight schedule, and time is always a big challenge for them,” Heider explains. “That’s why it’s vital to be efficient and find out in advance exactly who needs to do what training. This is especially true for management training courses.

In these cases, I like to work with our KPI-based Readiness Check. It allows me to gauge each learner’s existing knowledge level so that I can suggest appropriate content and learning options. That saves a lot of time and frustration.”

Success hinges on having clear parameters and expectations heading into these courses. “Both parties must have a realistic understanding of the basic requirements and constraints. And by both parties, I mean the company seeking leadership training, and us as their strategic partner,” Heidler explains. “What’s to be learned, and how? Realistically, how much time is available for the leadership training? Only by having clear objectives can we achieve successful training outcomes.”

Katrin Heidler has already supported numerous customers as a strategic sparring partner for the design of leadership training courses.

“Given all the hype around leadership and management training, I make a point of focusing the client on the basics,” she explains. “So, at the start, we stay very analytical and nail down things like exactly who the target group is. What defines the group? What is the learning objective? What specific actions and behaviours is the course supposed to teach?

“It’s not enough to simply say, I want to make the managers more agile. I have to be able to specify exactly what actions constitute agile behaviour. Breaking it down to specific actions enables the courses we design to achieve the desired outcome of better leadership ability.”

In closing, we asked Kathrin Heidler to give us her picks for learning objectives for leadership training in 2023:

“Leaders need to be aware that we’re in a time of economic and demographic change. And they need to be confident and sure – not fearful – in dealing with this change. They should continue to work on their own technical skills. Last but not least, they need to see their staff as people, with all the needs that being human entails. That would be my learning recommendation.”

To test the AI, the instructional designer used an old training project that had already been completed. “The tasks I gave ChatGPT were repeats of ones I’d completed myself when I designed the training.”

Summarising long texts:

ChatGPT does a very good job here. It can trim long, complex texts down to any word count and unpack jargon, producing short, easy-to-understand-prose.

Translating:

Here, ChatGPT is similar to DeepL, except that you can specify style. For instance, you can tell it to translate into simple or age-appropriate English.

Brainstorming:

Here, ChatGPT can come up with good initial ideas that you can build on in the later design process.

Arne Benoist did, of course, encounter a few limitations. “For summaries and translations, we can only use public domain content, as OpenAI is an open, online platform. You should never upload company data or confidential information. Currently that would fall foul of most companies’ data protection and privacy rules.”

Designing modern e-learning content is an intensely creative process. It seems strange to think a hunk of AI might make a good job of it. So, Arne Benoist gave it a try:

“For many of our designs we use stories, complete with scenarios, characters and plots. Hence, I asked ChatGPT to create a scenario for a web-based training course on cybersecurity. Well, the chatbot did pretty well, actually, but after a few repeat requests I kept getting similar scenarios. I’m sure I could have got better drafts if I’d fiddled around a bit more and given more specific instructions. But the first stories were too smooth and lacking in dramatic tension for my liking.”

Learning with chatbots and IT-powered applications is already a thing in many areas of corporate learning, including with imc Express. But integration of ChatGPT itself? Arne Benoist thinks that’s still some way off. “In most cases we’re working with highly detailed, specific content. So, to use AI in our training courses, we’d have to build the AI ourselves – so we could control it. I’m referring here mainly to data protection, but also to verifying sources.”

Nevertheless, Arne Benoist will be keeping a very close eye on ChatGPT and similar developments. “I’m very much aware ChatGPT is the start of something big, and it has quickly garnered a lot of fans. But I think we still have a way to go before it will truly revolutionize employee training and development. While I can imagine integrating ChatGPT or similar applications in the future, we’re not quite there yet for the kinds of projects we look after.”

Here we offer examples of a good learning experience from a handful of our projects.

It’s always a shame when training is rolled out without due consideration for learner engagement. This is one of the reasons that e-learning has a bad reputation - it’s too often seen as a ‘Click next’, box-ticking exercise that employees want to get through ASAP then get on with their day.

High quality, engaging e-learning helps to ensure that learners absorb, retain and implement new knowledge and skills, bringing about long-term behaviour change and improved performance.

Delivering a good learning experience can also help to create a culture of learning where employees then go seeking out personal and professional development opportunities that will benefit the whole organisation.

So on to some examples of where our e-learning solutions, including custom content and learning management systems (LMS), have enabled training to deliver real impact…

Jägermeister has around 1000 direct employees, plus a large network of resellers and external distribution partners around the world, making a large number of people requiring training.

At the same time, a coherent and strong brand image that all employees identify with is a top priority for Jägermeister, so the learner experience was considered crucial.

They decided to use the imc Learning Suite for their training platform because the well thought out extended enterprise scenario, in combination with the clear module structure, convinced them that we were a good fit for their needs.

Following testing and roll-out, users were especially taken with how the e-learning content triggered an emotional response. The consensus among the employees: Once you log in to Meister Academy, the training courses don’t feel like learning.

The direct integration of LinkedIn Learning courses was also received very favourably, as it gives employees an even greater choice of courses.

Philipp Terstesse, Manager Global Trade Marketing at Jägermeister, gave the following summary:

“Our goal was to create a learning experience that takes a new approach and motivates learners. The learner and employee experience were extremely important to us.

We firmly believe that our digital ambitions go a long way towards shaping the future of our brand. We are thrilled to have a strong partner in imc who will stay by our side as we embark on this journey into the future together.”

Read more about our work creating an LMS and blended learning for Jägermeister.

Established within the framework of the United Nations Framework Convention on Climate Change (UNFCCC), this organisation based in South Korea was set up to assist developing countries in adaptation and mitigation practices to counter climate change.

At the time of writing, The Green Climate Fund (GSF) had raised $10.8B USD to support 200 projects and avoid 2.1B tonnes of CO2 pollution.

The fund wanted a comprehensive onboarding and training solution providing an understanding of GCF's climate focus, shared values, governance, policies and practices, all underpinned by a learning experience framework and strategy.

We worked closely with GSF to create their Learning Experience Framework - a continuous model of learning and development that embeds opportunities of meaningful experience, exposure and education.

This was followed by 20 hours of Digital Orientation Modules, focusing on four core types of digital learning approaches to meet the diversity of needs we discovered throughout our research:

Scenario-based training
Storytelling
Problem-based learning
FAQs and resources

As a result of this e-learning, we were able to measure a reduction in human operational and procedural error, while embedding confidence and competence among new employees.

imc and the Green Climate Fund were recognised as Platinum winners in the 2021 LearnX awards. Client feedback was also extremely positive - George Zedginidze, Head of Knowledge and Change Management at the Green Climate Fund said:

“We at the GCF are elated to be partnered with imc! Their professionalism and flexibility has made this project what it is today. We are especially thrilled with the imc team, whose time, effort, and abilities have made this partnership a success.”

Read more about this onboarding and learning experience project for GCF.

“Welcome to Fraud City. The city “eats” its residents – skin, hair and all. We hope you’re up to it. Enter at your own risk.”

Not your usual intro to compliance training! This entire web-based training (WBT) course involved motion design and adopted the style of “Sin City”. It takes the brave participant to a corrupt city full of dangers and suspect colleagues – accompanied by Detective Fraudless.

The employee navigates through the training course with the criteria for identifying cases of fraud being revealed along the way. So are behavioural patterns that call for special attention.

Audi demonstrated great courage with this unconventional concept – and reaped the rewards: The elaborate and polarising concept leaves a lasting impression, creating a buzz among almost all employees.

Laura Schumacher of the Audi Compliance Department told us:

“Compliance training is always a tricky subject. For this WBT though, we received very favourable feedback from our employees!”

Read more about this fun and engaging compliance training for Audi.

The curtain is just about to go up. The actors are calming their nerves as the excitement in the audience builds. Just another “normal” day at the theatre. Except there’s no script: anything goes. This is improvisational theatre, and spontaneity is the name of the game.

Improv actors need to be constantly on their toes, ready to pivot and respond to ever-evolving situations. Working together, they juggle ideas, developing the scene as they go along. If one idea falls flat, they move on to a new one without any break in the flow of action.

The skills used by improv actors seem to align closely with what’s expected of a lot of teams in today’s corporate world. In both cases, it’s about navigating uncertainty, constantly adapting to new challenges, trusting in one’s teammates, and working together spontaneously.

If this is true, then surely it’s not too much of a stretch to use improvisational theatre techniques in corporate learning? To find out how this might work, we spoke to Marlene Konrad, a consultant and trainer specialising in communication, collaboration and change.

Marlene Konrad

In her work, Konrad likes to switch things up and try out-of-the ordinary approaches. She is passionate about improv theatre, for example. “Using improvisational theatre, or at least elements of it, as a training method is nothing new. It’s called applied improvisation, and it’s been around for quite a while. But I’ve developed my own personal approach because I’ve been doing improvisational theatre for a long time and have led several improv groups.” Alongside a whole range of improv-inspired projects, Konrad uses improvisational theatre techniques in two main areas.

Agile teams

The salient point here is that improvisational theatre is a team sport. “Improv theatre teams have many characteristics and skills in common with effective teams in work contexts. Hence, we can adapt a lot of improv techniques for team development and collaboration. Improv teams have to remain unfazed by extreme situations. They need to be able to navigate complete uncertainty, for example. And that’s also something that is expected of agile teams in work contexts.”

Reflection

Another key aspect of improv theatre is that it sheds light on things that would otherwise remain hidden: “Improvisation makes intangible things real. That’s why I like to use it as a tool for reflection. Improvised roleplays bring into the open things that are normally difficult to explore, such as communication, conflict, feelings and interpersonal relationships. This is hugely important in feedback training and leadership seminars, for example.”

For Marlene Konrad, one of the greatest challenges in organisational transformation processes is to embrace flexible thinking. She explains this in terms of companies weaning themselves off rigid processes and workflows while still ensuring that their employees feel safe and secure. “Perhaps you’ve heard of ‘psychological safety’. This is where I foster in a team a sense of safety that comes from the team itself, from the interrelationships and responsibilities between the members of the team,” Konrad explains. “It’s important that this feeling of safety no longer derives from processes because processes can quickly change. So, as well as being flexible, the team needs to work on relationship building.”

Improving this sense of safety within teams is another area where improv theatre techniques can help. To be able to function as a member of an improv team, you have to be open to what’s going on around you and willing to put yourself out there as a person. “You’re thrown into a situation where you need to swing into action quickly because there’s no time to think about ‘what if’. In that situation, you need to have the confidence that you won’t make a fool of yourself if you react spontaneously. That it’s okay to mess up and fail. The art is to ‘fail well’. And that’s something that can be practised using improvisation methods.”

Ever been in a meeting and heard an idea dismissed with “yes, but...”? How might that meeting have gone differently if everyone had said, “yes, and...” and simply taken the idea and run with it?

“Yes, and ....” thinking is a key part of improv theatre, and it’s a highly effective technique in innovation processes, as Konrad knows from personal experience: “By saying ‘yes’, I start by accepting what my conversation partner is saying. I consciously avoid following that with ‘but’ because a ‘but’ can close the door to a lot of potentially good ideas. You need to keep that door open and start out by saying yes to everything. Spontaneous improvisation is a good way of explaining this principle.”

Of course, after all those yeses, the team needs to make an intelligent selection and close the meeting. “That’s another aspect that improvisational theatre is great at teaching,” Konrad explains. “When doing a scene, if you keep bouncing from idea to idea to idea, then sooner or later the audience will get bored. Hence the actors need to focus, build coherence and bring the scene to some kind of logical conclusion. By training in that, too, you can learn how to conduct brainstorming sessions and manage innovation processes successfully using the ‘yes, and...’ principle.”

While taking an entire improvisational theatre performance digital might be a bit of a challenge, the learning methods involved are actually highly transferable to digital learning journeys. The only prerequisite is that all participants meet in an online session with their cameras and microphones on.

Marlene Konrad has already run numerous remote training courses and speed learning sessions using improv theatre methods. “They work really well online. The improv exercises often give rise to a certain synchronicity, or presence, between the participants that enhances the training. And that’s true online, too.”

Digital training solutions continue to gain ground. With the objective of placing learners at the core and inspiring them with real learning experiences, decisions have long been based on factors other than just time and cost.

Yet, to design individual learning paths, you don’t necessarily need custom training content. We spoke to two learning experts, who explain the differences between custom and off-the-shelf training content, and describe what content is best suited for a custom or an off-the-shelf training course design.

Custom training content – specifically and exclusively designed to meet a company’s e-learning requirements – is generally created from scratch. Its starting point is a specific need or task, for which a special solution is designed, and an entirely new training course is created.

These solutions are a great choice for companies seeking to cover specialised topics, such as training for their own production areas – where it can be safely assumed that no standardised solution suitable for their needs exists.

Meanwhile, off-the-shelf training content describes training courses or learning content created independently from any specific customer enquiry which can be used by different companies in a generic form. Thus, this content addresses tasks of a general nature rather than a specific issue or need.

Typical topics almost every company needs to deal with would include information security and data protection. These can be perfectly covered with off-the-shelf training courses, as they reflect regulations and laws applicable to all, rather than company-specific issues.

A clear preference for off-the-shelf training content also exists for compliance trainings, given that the fundamental principles are based on the applicable laws. However, if a company wants to convey their corporate policy in their training course, things get trickier. Stephan Härle, Instructional Designer at imc explains: “Off-the-shelf trainings provide information of a general nature: You must be careful with gifts and may have to contact your Compliance department. Meanwhile, custom training content can offer more detail: In our company, gifts worth X or more must be approved by our Compliance department. It is impossible to include this in off-the-shelf training content because guidelines differ in every organisation.”

“First of all, we get together with the customer and carry out a major needs assessment,” Stephan Härle says. “If the right conclusions are drawn at this stage, the training can be designed to fit the target group perfectly. But we can only do that with a custom training. Defining the target group very precisely enables us to find the right approach, make the training exciting for a greater number of learners, and increase the completion rate. Custom really means customised for a specific requirement and tailored to the learners’ needs.”

“It’s like buying an outfit,” Philipp Schossau continues: “If you were to attend a gala dinner, it would be rather difficult to find a suitable mass-produced smoking that fits perfectly. However, if I’m only going out for a nice dinner, without it being a special occasion, then I can buy and wear off-the-shelf outfits that I enjoy wearing.”

Stephan Härle: “We want off-the-shelf content to break free from its poor image. While many reasons speak for custom content, off-the-shelf content need not be an uncomfortable compromise. On the contrary, it can be a perfectly suitable and useful solution that is also enjoyable.”

Naturally, resource investments are significantly lower, given that no further input is needed for the content design. Moreover, ready-made training content is available much faster than a custom solution that needs to be designed first. Of course, costs can play a role in this decision, too. Off-the-shelf content is usually cheaper.

It takes a lot to build a strong brand. You need fresh and appealing brand visuals, a corporate design that’s modern and to the point, and an identity that’s bold and a little out of the ordinary. And, not least, you need employees who are engaged and totally on board.

Your employees influence your brand, both directly and indirectly, and help shape its external impact across all touchpoints, from initial customer contact to the actual product. Ideally, you want each and every employee to be a multiplier, positively representing your brand in dealings with friends and relatives, when out at a restaurant or at a party and, most importantly, on social media.

This all sounds nice, but how to achieve it? The answer is brand training. Many of our customers have been asking us about it, so we’ve decided to take a closer look, using ourselves as guinea pigs. In this article, we describe our own new brand training course, the rules we followed in devising it, and why we believe it is a worthwhile investment.

When it comes to the values behind a company’s brand, the first step is for everyone in the company to get back to the basics. What are the brand’s origins? What are the principles that underpin it? What is the company’s purpose? By learning about these things, learners become aware that everyone in the company can play a part in realizing the values and goals of their brand. And because brands change over time, the learning needs to be ongoing.

imc is no exception. We have changed a lot over the years – and will continue to do so. As well as relaunching our brand, we want to achieve greater momentum on issues like new work, diversity and inclusion, and our own transformation. Consequently, the objective of our new brand training course is to communicate this culture shift and the underlying values in a way that is readily accessible so that we can instil in our employees a strong emotional attachment to our brand.

Learning objectives set out the areas and levels where change is to happen (understanding, thinking, action, etc), so it is important to define them right at the start of the brand training process.

A company’s fundamental values and culture are reflected in virtually everything it does and therefore need to be understood and actively supported by its employees. New hires, in particular, must be able to rapidly internalise what their new employer’s brand means and stands for. They applied for the job out of an initial attraction to the brand, and it is now up to the company to build that attraction into a genuine relationship.

A successful onboarding journey is vital to this because onboarding is the first step towards brand loyalty. For this reason, companies should proactively offer onboarding experiences that are consistent with and support their brand promises.

That’s why the completed brand training course at imc was specifically developed for our new onboarding journey and designed to fit into our onboarding storytelling. It also works as a stand-alone training course for established imc employees.

Emotional branding is very powerful. It’s the art of connecting with people by tapping into their feelings. But how do you translate this emotional aspect into online training? One very effective approach is to use elements of branding that have high recognition – such as logos, brand visuals or mascots. You can generate very strong emotional appeal by incorporating these elements into storytelling as a way of communicating your brand message.

We (almost) always follow our own advice, so we chose storytelling for our own brand training course. The narrator is our mascot, Max.

In our case, the right tool for creating the brand training course was Articulate Rise. It allowed the team to get involved and help shape the course right from the outset. The necessary expertise in didactics and form was provided by our inhouse instructional designer Oliver Steinhilber. “Brand training courses are very much in demand from our customers at the moment,” he says. “Everyone’s looking at learning on topics like onboarding, change and new work, and the people responsible for it in HR, marketing and internal communications want to make sure their learning content is authentic and has emotional appeal.”

Simple: because brand training content with emotional appeal makes it easier for employees to identify with the brand. This sense of identification improves employee motivation and therefore has a direct effect on their day-to-day work. By using brand training content that has emotional appeal, a company can also create brand ambassadors from among its own ranks – employees who will champion the company brand to both internal and external audiences.

Deep understanding of shared company values and genuine buy-in to the company culture lead to better communication and collaboration, as imc Director of Brand Strategy Kerstin Steffen explains: “Brand training is effective if afterwards everyone feels confident they have chosen the right employer, and all learners feel positive and excited. Effective brand training turns employees into role models who are happy to be ambassadors for the company spirit and brand message.”

Let’s say a company comes to us for help with incorporating diversity and inclusion (D&I) into the learning experience of its employees. Up until fairly recently, the first question we would ask would be, are you looking for training content that appeals to a diverse target audience, or training content that deals with the subject of diversity?

But things have changed over the past couple of years, as Philipp Schossau, Senior Instructional Designer here at imc, explains: “Making training courses diverse in terms of both content and visual appearance is now a standard requirement, irrespective of the subject matter. Diversity training, on the other hand, has its own special requirements – most notably a clear stance on the part of the client.”

Diversity in e-learning is clearly growing in importance. So, in this article, we have put together a summary of key recommendations for companies seeking to incorporate diversity into their learning experience.

“The more global the company, the more likely that it’s already sensitised to diversity issues and will take the initiative and articulate diversity requirements for our projects,” said imc project management officer Kenneth Littlepage, Project Management Officer Business Consulting at imc in a previous interview on D&I. “Locally focused companies, on the other hand, tend not to be so sensitised, so it’s up to us to ask questions.”

However a company might choose to approach it, diversity is a topic that’s here to stay, especially for today’s younger generation. Warm fuzzy words in the corporate vision statement are all well and good, but they won’t carry much weight if the company is a monoculture of white men in suits or hides behind disclaimers to the effect that “the use of he and his is solely for ease of reading and refers to all genders equally”. If you want diverse people in your company, you actually have to make them feel included.

Learning content should be inspiring, if not utterly captivating. Ideally, it should be branded and look cool. And it needs to be engaging for the video gamer generation, without alienating more conventional learners. That’s a lot of boxes for modern learning experiences to tick.

Consequently, many companies and organisations are turning to map-based training. Even so, it’s a fairly new area, and the e-learning applications of maps may not be immediately obvious, despite the ubiquity of Google Maps.

That’s why we have put together this article. It explains the difference between 2D and 3D maps and illustrates the structure and advantages of 2D map-based training.

Arguably the most important difference between 2D and 3D maps is the browser performance required. 3D maps are rendered live in the browser, so they require more computing power and a very stable network or internet connection. The upside is that 3D maps allow dynamic perspectives: users can switch perspectives within the map.

A 2D map does not allow dynamic perspectives, but the viewer can create the impression of changing perspective by moving relative to the map. This 2D principle is employed in many strategy games, for example. The map is based on images in which it is not possible to change perspectives. The advantage is that fairly large story/learning worlds can be shown without requiring a lot of browser performance.

As with most learning experiences, it’s a good idea to start with an introduction. The introduction can appear or pop up on the map in the form of a chat window or a specially created page that briefly outlines the storyline and subject matter of the training session. It is advantageous here to explicitly tell the learner what the training task will involve, and what their objectives are. The benefit of showing an introduction directly on the map at the outset is that the learner does not need to leave the learning world and therefore does not lose focus.

It is vital that the main part of the session is self-explanatory. This means the map must be intuitive to use. A certain degree of in-map guidance can be achieved by unlocking individual tasks step by step. That way, learners intuitively know the correct task order, without having to be explicitly told. Crucially, this approach allows learners to discover the learning content for themselves, i.e., exploratively. The navigation leads via the 2D map to various locations that the learner can ‘visit’. An example would be where the map shows a building that the learner can click on and enter in order to progress to the next task or access a learning nugget.

In 2D maps, just as in other learning settings, it is important to clearly mark the conclusion of learning units and tasks so that learners know they have successfully completed the section in question or indeed the entire training session. There are many different ways of doing this. The key is to ensure the method chosen fits with the training session’s overall storyline. For example, you can use a list of checkpoints which is then displayed at the end with all tasks checked off. Or you can show a notification in the chat window.

Can a map-based training session also be short?

To retain the map’s explorative dimension while at the same time creating a training session that can be completed within a short space of time, you can reduce the amount of learning content, streamline the user experience, or confine exploration strictly to key locations on the map. The main thing is to maintain excitement while keeping the learning purposeful.

How gamified can a map-based training session be?

The primary focus must be on the learner experience, so the map should not contain any unnecessary actions or locations.

Surely map-based training sessions are very labour-intensive to produce?

Not necessarily. The total overhead can actually be relatively low, as the world created by a 2D map makes a relatively large contribution to creating an exciting learning experience. It is possible to reduce the design overhead that goes into learning nuggets/subpages by integrating them into a 2D map.

But isn’t that really expensive?

The 2D map format does not necessarily require more design work by our experts, so it is a very good alternative to 3D maps, even for limited budgets.

What are the other advantages over 3D maps?

Good performance, low overhead, faster page loading.

Falk Hegewald is confident that the upcoming big changes are here to stay – well beyond 2022. Many major corporations are driving the development of virtual reality and metaverse. Nike recently acquired a design studio that “produces” NFTs and virtual running shoes.

“The key driver for metaverse is to create a world where you can play. However, that world will also feature workspaces. We are already entering that world with virtual meeting rooms,” Hegewald explains. “At imc, we are taking that as an incentive to develop the 3D aspects of our content to gain a head start in the creation of such digital worlds and environments.”

This year will also see a strong focus on more engaging content that both motivates and captivates the learner. Not everything needs to be a game, Falk Hegewald claims: “You can also use novel engaging activities and formats. There is already demand for inspiring training, as companies have realised that they need to get more buy-in from their employees. As a premium content provider, we can deliver that.”

Adaptive learning will also be very relevant for content in the year ahead. In the past, the focus was on learning management systems featuring intelligent interfaces that facilitate appropriate distribution of training courses. Now, we are moving towards skill management through content. Falk Hegewald is confident that adaptive e-learning content will be in demand this year. “You rarely need everyone to learn everything. Employees with different levels of knowledge attend the same training course. Testing prior knowledge and leveraging suitable tools to assign content becomes a whole lot easier if the content is adaptive, too.”

Last year, Falk Hegewald was particularly excited about the "Cyber Crime Time"awareness game, which deals with IT security issues by letting the learner take on the role of a hacker. Step by step, they learn the most common cyber-attacks first hand. “This goes well beyond your typical off-the-shelf content, be that from us or from our competitors. We wanted to create something that gets the employees’ attention.”

Yet, that was only the first step: This year, Cyber Crime Time will be expanded to include additional training courses and learning nuggets – smaller learning units. “Our aim is to create an entire training world for IT security so Cyber Crime Time remains exciting for our customers,” Hegewald explains.

Falk Hegewald’s department also had their hands full designing custom content for corporate clients throughout 2021: They created a wide range of complex learning content, as well as complete digital learning journeys – covering everything from onboarding through corporate strategy to exciting sales training for customers like Jägermeister. “Generally speaking, many of our customers were more daring in their content design and presentation this past year. We love that trend and believe there is room for even bolder creative moves in the stories and the design,” says Hegewald.

Companies are forever looking to attract talents and retain them long-term. The right onboarding and employee development are playing an ever-greater role in this quest.

To feed into that ambition, it is important that professional development content is up-to-date and dynamic. Falk Hegewald explains: “Young talents joining the job market are used to a different pace, they use media in a totally different way. It can become very challenging for a company to keep them engaged.”

That is why a key aspect will be to make onboarding and professional development courses accessible on all devices, enabling the latest generation of employees to learn anytime and anywhere.

As Head of the Division, Falk Hegewald always gets excited when new colleagues bring fresh and interesting ideas, as is often the case when they join straight out of university. “This type of inspiration is vital. As a content department, we always need to keep an open mind for new ideas.”

10 proven ways to keep corporate learning engaging

Top 10 tips for HR heads, IT security, and L&D professionals to foster active learning

1. Relate to real-life scenarios

2. Break down complex concepts

3. Use multimedia resources

4. Encourage active learning

5. Gamify the learning experience

6. Provide immediate feedback

7. Foster a supportive learning environment

8. Set clear goals and expectations

9. Offer flexibility and customisation

10. Incorporate peer-to-peer knowledge sharing

How to get started

Leadership Training: When the Boss Takes the Learner’s Seat

Improving leadership ability through effective training

Kathrin Heidler, Instructional Designer at imc

“Leadership training” is not the same thing as “management training”

“Effective course design is about getting from the aspirational to the factual”

Choosing the right learning formats

Hot curriculum picks for leadership training

Can Germany afford its current AI scepticism?

AI in Corporate Learning

Contact person

Hype or future: Will ChatGPT revolutionise corporate learning?

AI and chatbots have the potential to transform employee training and development – Our experts check out the possibilities

Diving right in: Making friends with ChatGPT

Arne Benoist, Instructional Designer at imc

But: Can ChatGPT creatively design training content?

Still some way off: ChatGPT integration into training courses

Big things are happening

Can Germany afford its current AI scepticism?

AI in Corporate Learning

Contact person

Examples of a Good Learning Experience

Not just good – a Meisterpiece: LMS and blended learning for Jägermeister

Comprehensive onboarding and learning experience for The Green Climate Fund

Motivation for an unloved topic: compliance training for Audi

Want to learn more?

Exploratory 3D Learning

Immersive Learning during the Crisis

Using Improvisational Theatre for Corporate Learning

Interview with Marlene Konrad, a consultant and trainer specialising in communication, collaboration and change

Change requires a willingness to learn

Marlene Konrad

New Work – new challenges: Tomorrow’s teams need more certainty

The “Yes, and...” thinking as an innovation booster

Improv techniques can also be used in digital learning journeys

Examples of learning with the impro method

The Netflix Factor in Self-Directed Learning

The Power of Emotionally Intelligent Brand Training

Contact person

“Off-the-shelf training content is no longer an uncomfortable compromise”

When is a custom training course money well spent? And when does an off-the-shelf training course make sense?

Custom vs. off-the-shelf training content – the differences

How unique is custom training content?

We raise the bar for off-the-shelf training content

INFO

Cyber Crime Time

The questions companies should be asking themselves, when deciding whether off-the-shelf content could meet their needs:

The Netflix Factor in Self-Directed Learning

The Power of Emotionally Intelligent Brand Training

Contact person

The Power of Emotionally Intelligent Brand Training

How brand training can enhance employee brand loyalty

Rule #1: Brand Engagement + Education = Brandification

Rule #2: Genuine attachment transforms initial attraction into a full-blown relationship

Rule #3: Turn likes into love with emotional branding

Storytelling:

Rule #4: The right implementation is everything

The Right Tool:

Why invest in emotionally intelligent brand training?

It’s all about Communication & Collaboration

This year, the imc Diversity & Inclusion programme has even more to offer

Contact person

Corporate Learning is a Window into Your Organisation’s D&I Soul

Three golden rules for companies seeking to put diversity on their training agenda

All a matter of perspective? Tips for implementing diversity in training content

INFO:

GOOD TO KNOW

Attitude is a prerequisite for special diversity trainings