Success Story

With dedicated data to long-term growth and better forecasting

stihl logo

Quality “made by STIHL” is a core brand promise that dates all the way back to 1926. Since then, the one-man operation founded by Andreas Stihl in southern Germany has blossomed into an international mechatronics company.


Today, STIHL is the world’s top-selling chainsaw brand. The company employs over 20,000 people and has a presence in 160 countries across five continents.

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imc meets STIHL | Sustainable growth thanks to eLearning

How to share decades of knowledge

All STIHL tools, whether chainsaws, lawnmowers or hedge clippers, are high quality, safe and easy to use, and built to last. Therefore, many people keep their STIHL tools their whole life and have them serviced and repaired at their local specialised dealerships.


Consequently, employees at the 50,000 dealerships worldwide must be able to repair any older model at any time. And to enable that, employees and sales partners need access to detailed information on all STIHL products. This information needs to be in digital form, quick to access, and available worldwide.

Stihl worker

One learning platform for all

STIHL needed to ensure staff could access its product and service training courses at any time, from anywhere worldwide. So, in 2020, the company decided to implement the learning management system (LMS) developed by imc AG.


imc business consultant David Jost advised STIHL on the implementation of the imc Learning Suite. “The fact that STIHL is structured into several national operating companies posed a particular challenge,” he says. “Between them, they had six different systems that now had to be migrated in standardized form to our LMS. Hence, we had to discuss the requirements in great detail and run through a range of scenarios.”


STIHL e-learning and training manager Leandra Deininger was the customer contact for this project.

“We also attached huge importance to delivering a quality learning experience,” she says. “We wanted all users – from internal STIHL staff to dealers – to be able to find exactly the learning content they need, quickly and easily. And for that, the system had to be simple and intuitive to get to grips with.”


Better forecasting thanks to learning analytics

After the global rollout of the system and the progressive retirement of the legacy systems, STIHL intends to go a step further. It wants to put its data to work. This is where the imc Learning Platform’s learning analytics dashboard functionality comes in. It can be used to visualize learning success.


As David Jost explains, this is about more than tallying up the number of courses completed. Or even calculating average training hours. It’s about providing answers to questions like the following:

  • How can we enable our course managers to make sound decisions based on solid data?
  • How can we enable learners to achieve optimal learning?
  • How and in what way do professional development courses contribute to corporate objectives?

Once you have answers to these questions, learning programmes can be aligned with long-term corporate strategy. The impact of this corporate learning on achievement of the corporate strategy can then be visualised using learning data.

Leandra Deininger, STIHL
We attached huge importance to delivering a quality learning experience. All users – from internal STIHL staff to dealers – have to be able to find exactly the learning content they need, quickly and easily. For that, the system had to be simple and intuitive to get to grips with.
Leandra Deininger
E-Learning and Training Manager
Target Audience
Employees and reseller in 160 contries
Learning format
LMS & Blended Learning Journey
one central system instead of six stand-alone solutions
gold medal
Success Story
2022 Commonwealth Games: Training 20,000 users in just 1 month

A future-proof LMS and rapid e-learning programme for 50,000+

A future-proof LMS and rapid e-learning programme for the Birmingham Commonwealth Games
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imc trains the Commonwealth Games

The Birmingham 2022 Commonwealth Games

The Commonwealth Games brings nations together in a colourful celebration of sport, culture, and human performance. Ahead of the complex international event, Birmingham 2022 Commonwealth Games commissioned imc to implement a highly scalable learning management system (LMS). What was need was a future-proof digital learning platform, plus an easy-to-use content creation tool to generate e-learning materials at speed.



Running time: A future-proof LMS and rapid e-learning programme

Starting from scratch under time pressure

The Commonwealth Games have a mammoth training requirement. With a workforce of over 50,000 employees, volunteers and contractors to upskill rapidly, Birmingham 2022 needed an LMS to streamline the training process. The team had to start from scratch just nine months before the event with no existing LMS in place.


A sustainable digital learning platform

Systems and contracts carry over from one Commonwealth Games to the next. For that reason, Birmingham 2022's aimed to achieve a better knowledge transfer between each organising committee. The team sought a solution that could be reused for the 2026 and 2030 Commonwealth Games.


Meeting the learning needs of a diverse audience at speed

Time was limited before the Birmingham 2022 Commonwealth Games, so the team needed everything to come together rapidly – without any risk of scope creep. Implementation of the LMS had to remain on brief, on budget, and on time.


Another challenge were the needs of a very diverse audience of learners. Different ages, languages and levels of technical ability among the volunteers and employees required the LMS to be extremely user-friendly and fully intuitive to navigate.



Swimming success: Running time: A future-proof LMS and rapid e-learning programme

A future-proof LMS and rapid e-learning programme

All employees, contractors and volunteers involved with the Birmingham 2022 Commonwealth Games attended face-to-face orientation sessions. The purpose of the four-hour sessions was to help the workforce familiarise themselves with the procedures specific to each venue. A blended learning programme was the best approach to deliver the learning. In order to protect the limited amount of face-to-face training time available, the team used the LMS to host other bite-size training and support.


Integration with a workforce management system

The LMS, branded as 'B-Bright', pulled user data from Rosterfy, a volunteer and workforce management system. For the Birmingham 2022 Commonwealth Games,  a simple data transfer service imported the data from Rosterfy. The plan is to integrate the two systems for future games.


Rapid e-learning creation with imc Express 

imc Express is an easy-to-use authoring tool that takes the hassle out of content creation. Content creators can easily import text from Microsoft Word, add multimedia content, drag and drop images, and build interactive learning activities to engage learners. To support the most inclusive Commonwealth Games ever, video content was automatically subtitled, making sure it was accessible to the entire workforce.



A future-proof success story

In total, over 50,000 users were trained. More than 85,000 course enrolments by 16,000 users were registered in the first 16 days after launch. Meaning that on average, each user signed up for four or more courses. This is a testament to the quality and value of the LMS, as all content on B-Bright was voluntary, yet it still kept people coming back for more learning.


Beyond 2022, the LMS will be reused for the next two Commonwealth Games, saving significant time and money.

Commonwelth Games Training on a Tablet
A clean, user-friendly LMS
85,000 course enrolments within 16 days
Self-service learning for a diverse audience
imc were very agile with us, which allowed us to create an engaging learning platform for over 50,000 people, in a very short space of time.
Haley Roach
Workforce Training Manager
Birmingham 2022 Commonwealth Games
mockup of nrl module
Case Study
National Rugby League

A holistic learning management experience for Australia’s national rugby league

Reinvigorating the learning centre of Australia’s second largest professional sporting association

nrl logo

The National Rugby League (NRL) is the world’s premier rugby league competition run by the Australian Rugby League Commission. It is the second biggest professional sporting association in Australia and is the dominant sport in the states of New South Wales and Queensland.


With sixteen teams in Australia and New Zealand, the NRL is synonymous with Australia’s sports culture and is the best-attended rugby league in the world. It was founded in 1998 as a merger of two competing leagues, but its roots reach right back to 1908.

rugby ball


A learning management solution with limited functionality


The NRL needed to reinvigorate its NRL Learning Centre, which provided training for coaches, referees, trainers and volunteers.


The Learning Centre also offered accreditation programmes for aspiring NRL referees, and

LeagueSafe: an online safety awareness course for parents and volunteers at children’s games, which was designed to help create a healthy and safe rugby league environment for young players.


At the heart of the LMS was an outdated Content Management System (CMS) which at the back end did not give users much autonomy over their content or integrate effectively with the league’s membership database.


Modernising the Learning Centre System

There were several challenges for the NRL with their current suite of technology, and they were using multiple systems for differing purposes, many of which were not performing well.


The LMS included a coach reaccreditation programme which was poorly organised and did not effectively address many different skill levels. It also included a referee training programme that had a high dropout rate, which indicated a poor user experience.


In addition to the LMS they were using for the NRL Learning Centre, the league also needed to use a third party system to manage all of their certifications, and it was proving very difficult to track and report on these internally.

child playing rugby

A fully-integrated NRL Learning Centre portal

Our solution was the implementation of a new LMS to combine the functions of the two previous systems it was using. The new system enables users by giving them greater control over content, certification management, and syncing with the membership database


The system consists of an interactive e-learning programme using imc’s Chatbot framework, with options for all experience levels. The programme contains scenario-based learning modules that account for different personality types and the challenges they present at games.


The Coach Reaccreditation and Referee Training programmes are now also using imc technology to provide an entertaining and informative journey to users. The new system provides students with the opportunity to learn through a variety of real-world scenarios that best fit their interests (for example, age-appropriate training for children or teenagers). Each learner has access to video examples of real-life, correct and incorrect performances.


As part of the redevelopment, we reinvigorated the referee-accreditation programme with real game footage and used an authoritative subject matter expert (SME), Kasey Badger, to attract referees from all walks of life.


A rejuvenated approach

This project successfully helped to rejuvenate the learning approach for our client, and the LMS solution was delivered both on time and within budget.


Not only did NRL meet its original objectives, but post-implementation, there was an uplift of the participation rates for online learning and positive feedback from users of the upgraded NRL LeagueSafe courses.

mockup of nrl module
A fully-integrated LMS portal
Increased participation rates & positive learners feedback
Role-based & individualised training
Icon representing Avatar Quiz apps
“imc Australia has been instrumental in helping us to modernise NRL Learning Centre to a whole new level. The new system improves the users experience and increases the courses participation tremendously. ”
National Rugby League
case study lms blended learning customer reference lufthansa aviation training
Case Study
Lufthansa Aviation Training

Taking off safely with LMS and
blended learning

case study lms blended learning customer reference lufthansa aviation training

Lufthansa Aviation Training (LAT) is a wholly-owned subsidiary of Lufthansa AG, providing training and development for flying personnel in a global market since 1997. In addition to the flight operations of the Lufthansa Group, more than 200 other airlines also have their crews trained by LAT.

The product portfolio includes basic training of pilots and flight attendants, flight simulator training, emergency and service training. 


Strict guidelines and highly flexible
training content

Highest quality standards for pilots and flight attendants: That is the mission of Lufthansa Aviation Training (LAT). To achieve this goal, the company utilises proven didactic concepts, experience and state-of-the-art learning technologies. The wholly-owned subsidiary of the Lufthansa Group is among the pioneers in the use of e-learning in training and development. Even in the 1990s, the company employed multimedia web-based and computer-based training courses, transitioning from face-to-face events to an online format. 


However, this was still not enough to achieve swift implementation of the different airline’s diverging requirements. Moreover, guidelines and instructions from the Federal Aviation Office (LBA) must be strictly observed, often requiring inclusion in the curriculum.

“LAT’s training business is very volatile. When one of our clients buys new aircraft, defines new learning content or needs more flight attendants, we must be able to respond quickly,” says E-Learning Team Leader Udo Link at LAT. The solutions the company had in place were no longer sufficient. A consistent, modern and professional development platform had to be implemented that would instantly be ready for action.

case study lms blended learning customer reference lufthansa aviation training

Learning management system in the cloud

In the summer of 2010, LAT decided to implement a learning management system (LMS). Choosing imc as their supplier was an easy decision: At the headquarters of the Lufthansa Group, the imc Learning Suite was already a great success.

LAT decided on the cloud-based version of the multiple award-winning imc Learning Suite, the learning management system by imc. Together with Microsoft, imc is offering an instantly available and easily scalable LMS solution as Software as a Service. It allows LAT to always respond flexibly to changes in real time, both in relation to the number of trainees and the learning content. The LMS also facilitates smooth and intelligent dovetailing of online training and pure face-to-face training. 


For instance, future flight attendants must complete a 2-day online training course before arriving for their first face-to-face training. With this approach, LAT ensures that all participants are sufficiently prepared and have the same level of knowledge. The Learning Suite facilitates the implementation of a uniform and consistent blended learning approach while significantly reducing administration costs.

case study lms blended learning customer reference lufthansa aviation training

Flexibility and furthering motivated learners

Following a test phase, the entire curriculum for flight attendant training was transitioned to the blended learning concept with the Learning Suite. LAT primarily utilised LMS-based e-learning to provide trainee flight attendants with straightforward access to learning content at any time and from anywhere.  


Being able to implement changes and adaptations swiftly also played a key role for the Lufthansa training centre. LAT leverages the full spectrum of comprehensive imc learning technology, way beyond the basic functions of the LMS such as provision of multimedia learning content, participant administration and tutor support. 


LAT firmly believes that highly motivated learners achieve better results and promotes this. For example, trainees can use mediated chats to speak to a tutor in the chatroom. A self test is scheduled at the end of any major learning unit, allowing each participant to assess their own performance. LAT uses mandatory tests for the Federal Aviation Office’s (LBA) learning content that requires documentation. A certificate is issued to prove a participant has passed such a test.

case study lms blended learning customer reference lufthansa aviation training
Target audience
Air traffic controllers, pilots & flight attendants
Tools & Service
Consultation & LMS
Effficient Blended Learning
Photo of Udo Link
We see that the Learning Suite made many things possible that used to be a challenge in the past. The professional development processes are quicker and easier to map and administer.
Udo Link
E-Learning Team Leader
Lufthansa Aviation Training